Estimates for planning, not financial advice. Your inputs never leave this page.
- Value of one lead to you£200.00£2,000 customer value × 10% close rate
- Break-even cost per lead£200.00above this, each lead loses money before service costs
- Healthy target (25–33% of lead value)£50.00–£66.67leaves margin for the cost of serving the customer
- Implied budget for 50 leads/month£2,500–£3,333lead target × target cost per lead
For context: our Meta campaigns for a Jersey wealth management client run at a £4.70 blended cost per lead — see the case studies.
How this is calculated
Everything above is plain arithmetic on your own numbers, using the method from our guide to what a good cost-per-lead looks like: a lead is worth your customer value multiplied by your close rate, a healthy cost per lead is a quarter to a third of that value, and break-even ROAS is simply 100 divided by your gross margin. There are no industry averages or hidden assumptions baked in, because the honest benchmark is your own economics, not a table someone else published.
Want an exact number for your business, with your real close rates and margins in the model? Get in touch — we reply within one working day. No pressure, and the calculator stays free either way.