Most Jersey businesses can advertise on Facebook, Instagram, Google, radio and in print under the same general rules: be honest, be able to prove your claims, and follow each platform's own policies. Four areas have Jersey laws of their own. Clinics must not advertise prescription-only medicines to the public (Medicines (Advertising) (Jersey) Order 2026). Financial services firms must name themselves and their regulator and keep records of every ad for 10 years (Financial Services (Advertising) (Jersey) Order 2008). Bars and restaurants can run drinks promotions again, but not ones that encourage excessive drinking (Licensing Assembly ruling, 29 May 2025). And marketing emails and texts must follow the Data Protection (Jersey) Law 2018. This page sums up each one and links to our full guide.
The rules by sector
| Who it affects | The rule | The law | Full guide |
|---|---|---|---|
| Clinics: aesthetics, weight loss, private health | No ad aimed at the public that is likely to lead to the use of a prescription-only medicine, by name or by hint. Up to 2 years' imprisonment, and the person who places the ad is in scope too. | Medicines (Advertising) (Jersey) Order 2026 | Clinic advertising rules |
| Financial services firms | Name the issuer with an address, make clear it is a financial service ad, name the authorising regulator, never imply JFSC approval, and keep records of every ad for 10 years. An edited ad counts as a new ad. | Financial Services (Advertising) (Jersey) Order 2008 | Financial services ad checklist |
| Bars, restaurants and hotels | Happy hours, loyalty discounts and drinks in meal deals are allowed since 29 May 2025, provided promotions do not encourage excessive drinking. Licences can be suspended or revoked on referral. | Licensing (Jersey) Law 1974 and the Licensing Assembly ruling | Drinks promotions rules |
| Anyone sending marketing emails or texts | A lawful basis (usually consent), the right to object explained at the first message, an unsubscribe in every message, a suppression list, and JOIC registration. | Data Protection (Jersey) Law 2018 | Email and SMS marketing rules |
Claims like “best” and “fastest in Jersey”
Comparative claims need evidence. In 2019 the UK's Advertising Standards Authority ruled that a Sure Facebook post and web pages claiming the “fastest network” in Jersey and the Channel Islands were likely to mislead, after a complaint from JT, and said such claims needed up-to-date evidence (Bailiwick Express, 2 May 2019). The ASA's CAP Code is the UK's rulebook for non-broadcast ads, and ads that reach UK audiences are expected to follow it. The safe habit: only say “best”, “fastest” or “cheapest” if you could show the proof tomorrow.
The platforms' own rules
On top of the law, every platform has policies that can stop an ad running. Meta's advertising standards restrict ads for alcohol, financial products, health and weight loss, and treat housing, employment and credit ads as special categories with limited targeting. An ad can be legal in Jersey and still be rejected by Meta, so check both.
Not sure where your ads stand?
Our free website and ads check looks at your website and your Facebook and Instagram, including anything that could get an ad rejected, and sends the three changes Kai would make first. For sector help, see marketing for Jersey clinics, financial services and hospitality.
Sources
Checked 10 November 2026: Medicines (Advertising) (Jersey) Order 2026; Financial Services (Advertising) (Jersey) Order 2008; Licensing (Jersey) Law 1974; Data Protection (Jersey) Law 2018; Bailiwick Express, “Misleading mobile ad banned by UK watchdog”, 2 May 2019; ASA, CAP Code; Meta, advertising standards. General information, not legal advice.
Questions people ask
Are there special advertising laws in Jersey?
Yes, for four areas. Clinics may not advertise prescription-only medicines to the public (Medicines (Advertising) (Jersey) Order 2026); financial services ads must name the issuer and regulator and be kept on record for 10 years (Financial Services (Advertising) (Jersey) Order 2008); drinks promotions are allowed since 29 May 2025 if they do not encourage excessive drinking; and marketing emails and texts follow the Data Protection (Jersey) Law 2018.
Does the UK Advertising Standards Authority cover Jersey ads?
The ASA has ruled on Jersey ads: in 2019 it found a Sure Facebook post claiming the fastest network in Jersey and the Channel Islands likely to mislead, after a complaint from JT. Ads that reach UK audiences are expected to follow the CAP Code, so the safe habit is to only make claims you can prove.
Can I say my business is the best in Jersey?
Only if you can prove it. Comparative claims such as best, fastest or cheapest need up-to-date evidence; the ASA ruled against an unsupported "fastest network in Jersey" claim in 2019.
Related: Facebook and Instagram ads in Jersey · See the results behind our numbers · Terms explained in the glossary