At a glance
- Client
- A multi-brand Jersey retailer (not named)
- Sector
- Retail and e-commerce
- Service
- Meta advertising (Facebook and Instagram ads), part of our Cold Fusion approach
- Goal
- Profitable, scalable online sales
- Figures
- ROAS to 12 May 2026; orders, clicks and reach for one 7-day window, reported July 2026
- Source
- Meta Ads Manager
The problem
A multi-brand Jersey retailer wanted one thing: profitable, scalable sales, with every pound of advertising accountable.
The approach
We took over their Meta advertising and built dedicated campaigns for each brand in the range, with creative tested and budgets following the winners.
- A campaign per brand. Each brand in the range got its own campaign, so its results could be read and funded on their own.
- Creative tested. Ads were tested against each other rather than left to run.
- Budgets follow the winners. Spend moved to the campaigns and ads returning the most.
The results
| Measure | Result | Period |
|---|---|---|
| Blended return on ad spend (ROAS) | 4.73× | To 12 May 2026 |
| Revenue per £1 of ad spend | £4.73 | To 12 May 2026 |
| Orders | 190 | One 7-day window, reported July 2026 |
| Clicks | 6,191 | One 7-day window, reported July 2026 |
| Combined reach (summed across campaigns) | 164,555 | One 7-day window, reported July 2026 |
What a 4.73× ROAS means
Return on ad spend is revenue, not profit: 4.73× means £4.73 of sales for every £1 of ads. Whether that is profitable depends on your margin. Break-even ROAS is 100 divided by your gross margin percentage, so a business with a 60% margin breaks even at about 1.67×. The glossary defines the term, and the free break-even calculator works out your own figure.
For how a website turns ad clicks into sales, read what a Jersey business website needs to win enquiries, and for how the parts fit together, what the Cold Fusion system is.
Related: Facebook and Instagram ads in Jersey · Website design in Jersey · Case study: Jersey wealth management firm · All case studies