State of Jersey business websites 2026: what 392 homepages show

We checked the homepages of 392 Jersey businesses on a phone-sized screen on 10 November 2026. Almost all of them now work on a phone (95% are set up for mobile screens), but most still make it harder than it needs to be for a customer to get in touch or for Google to understand who they are: 53% have no tap-to-call link on the homepage, 40% have neither a tap-to-call link nor a contact form, and 53% do not describe the business to search engines with business structured data. Only 20% had all four of the basics we looked for.

The headline figures

What the figures mean

Phones are no longer the problem

Working on a phone is no longer where Jersey websites fall down: 95% of the homepages we checked are set up for mobile screens and only four scrolled sideways. The gaps now are in what happens once someone is on the page.

Getting in touch takes an extra step on most sites

Fewer than half of the homepages (47%) had a phone number you can tap to call, and 40% had neither a tap-to-call link nor a contact form. Nearly all (93%) do link to a contact page, so customers can find a way in, but every extra tap loses some of them, especially people arriving from an ad or a search on their phone. A phone link in the header and a short form or booking button on the homepage are among the cheapest improvements a business can make. Our guide to what a Jersey business website needs to win enquiries covers the rest.

Half of Jersey businesses are not telling Google who they are

Structured data is a short block of code that tells search engines and AI assistants the business name, address, phone number and what it does. 53% of the homepages had none for the business itself, 22% had no meta description (the summary Google often shows under the link), and 45% did not mention Jersey or the Channel Islands in the page title. For a local business, those three are the plainest signals that it serves people on the island, and they take minutes to add.

Link previews are blank on a third of sites

36% of homepages had no share image, so when someone pastes the link into WhatsApp, LinkedIn or Facebook it appears as a plain line of text rather than a card with a picture. In an island where so much business is passed on by word of mouth and in group chats, that is an easy loss to fix.

Many homepages say very little

The typical homepage had about 460 words, and 31% had fewer than 300. Short pages are not wrong in themselves, but a homepage that does not say what the business does, for whom and where gives search engines and AI assistants little to quote when someone asks for a recommendation.

Five checks to run on your own website

1. Open your homepage on your phone. Can you call or enquire with one tap?
2. Does the page title include what you do and “Jersey”?
3. Paste your web address into a WhatsApp chat. Does a picture appear?
4. Search your business name on Google. Is the description under the link one you wrote?
5. Is your footer showing this year? An old copyright year makes a site look abandoned.

If you would rather someone else looked, our free website and ads check sends you a written review of your site with the three changes to make first. For what a new site costs, see how much a website costs in Jersey, and for who builds them, web design agencies in Jersey compared.

How we did the study

We took every corporate member listed in the Jersey Chamber of Commerce online directory on 10 November 2026 (483 members, 443 of them with a website listed) and loaded each homepage once in an automated browser set to an iPhone-sized screen. 392 homepages loaded and were included; the rest returned an error, blocked automated visits or did not respond in time, and are left out rather than counted as failures. We checked only the homepage, so a site without a phone link on its homepage may still have one elsewhere. Chamber members lean towards professional and financial services, so the sample is not every kind of Jersey business. We publish totals only and do not name any business. Arctic Media builds websites, so we have an interest in the subject; the checks are mechanical and the counts are shown next to every percentage so they can be checked.

Sources

Sample: the Jersey Chamber of Commerce corporate membership directory, 10 November 2026. Checks: Arctic Media's own automated review of each member's homepage on the same day. Journalists and researchers are welcome to quote the figures with a link to this page; email kai@arctic-media.com for the method in more detail.

Questions people ask

How many Jersey business websites work on a phone?

In our check of 392 Jersey Chamber member homepages on 10 November 2026, 95% were set up for mobile screens and only 1% scrolled sideways on a phone.

What is the most common problem with Jersey business websites?

Making contact harder than it needs to be. 53% of the 392 homepages we checked had no tap-to-call phone link, and 40% had neither a tap-to-call link nor a contact form on the homepage, although 93% linked to a contact page.

How was the Jersey business websites study done?

We loaded the homepage of every Jersey Chamber of Commerce corporate member with a website listed (443 sites) on a phone-sized screen on 10 November 2026, included the 392 that loaded, and counted what each homepage had. Only totals are published and no business is named.

Related: Arctic Media, digital marketing agency in Jersey · Website design in Jersey · See the results behind our numbers · Terms explained in the glossary