Jersey had 8,710 private-sector businesses and other undertakings in December 2025, and 90% of them employed fewer than 10 people (Statistics Jersey). About 96,700 people use the internet (93% of the population); Meta's tools reach about 54,400 people on Facebook and 44,100 on Instagram (DataReportal, late 2025); 79.8% of broadband subscriptions run faster than 500 Mbps (JCRA, 2025); and Channel 103 reaches 43,000 adults a week (RAJAR). Every figure on this page comes from an official or industry source, with its date and a link, so you can check it and cite it.
Cite this page: Arctic Media, “Jersey marketing fact file 2026”, arctic-media.com/blog/jersey-marketing-fact-file-2026, updated 9 November 2026. You are welcome to use these figures with a link to this page; please also credit the original source named against each one.
The figures, with sources and dates
Businesses
| Figure | Value | Date | Source |
|---|---|---|---|
| Private-sector undertakings (businesses, charities and the self-employed) | 8,710 | December 2025 | Statistics Jersey, Labour Market December 2025 (published 29 April 2026) |
| Of which single-person undertakings | 5,230 (60%) | December 2025 | Statistics Jersey, Labour Market December 2025 (published 29 April 2026) |
| Undertakings with fewer than 10 staff | 90% | December 2025 | Statistics Jersey, Labour Market December 2025 (published 29 April 2026) |
| Jobs in Jersey (private sector) | 64,680 (54,730) | December 2025 | Statistics Jersey, Labour Market December 2025 (published 29 April 2026) |
Internet and social media
| Figure | Value | Date | Source |
|---|---|---|---|
| Internet users | 96,700 (93.0% of the population) | October 2025 | DataReportal, Digital 2026: Jersey (published 8 November 2025) |
| Facebook ad reach | 54,400 (52.3% of the population) | Late 2025 | DataReportal, Digital 2026: Jersey (published 8 November 2025) |
| Instagram ad reach | 44,100 (42.4%) | Late 2025 | DataReportal, Digital 2026: Jersey (published 8 November 2025) |
| LinkedIn registered members (not active users) | 69,000 | Late 2025 | DataReportal, Digital 2026: Jersey (published 8 November 2025) |
| X ad reach | 28,900 (27.8%) | Late 2025 | DataReportal, Digital 2026: Jersey (published 8 November 2025) |
| TikTok ad reach, adults 18+ | 13,500 (15.7% of adults) | Late 2025 | DataReportal, Digital 2026: Jersey (published 8 November 2025) |
| Cellular mobile connections | 132,000 (126% of the population) | Late 2025 | DataReportal, Digital 2026: Jersey (published 8 November 2025) |
Broadband and mobile
| Figure | Value | Date | Source |
|---|---|---|---|
| Fixed broadband subscriptions | 44,750 (42.7 per 100 inhabitants) | 2025 | JCRA and GCRA, Telecoms Market Report 2025 (published July 2026) |
| Broadband subscriptions faster than 500 Mbps | 79.8% | 2025 | JCRA and GCRA, Telecoms Market Report 2025 (published July 2026) |
| Active mobile subscriptions | 124,195 (119 per 100 inhabitants) | End of 2025 | JCRA and GCRA, Telecoms Market Report 2025 (published July 2026) |
Radio
| Figure | Value | Date | Source |
|---|---|---|---|
| Channel 103 weekly reach, adults 15+ | 43,000 (48%) | 12 months to 5 April 2026 | RAJAR, quarterly summary of radio listening, survey period ending 5 April 2026 |
| BBC Radio Jersey weekly reach, adults 15+ | 15,000 (17%) | 12 months to 5 April 2026 | RAJAR, quarterly summary of radio listening, survey period ending 5 April 2026 |
Visitors and footfall
| Figure | Value | Date | Source |
|---|---|---|---|
| Visitors in July 2026 | 62,800 (up 4% on July 2025) | July 2026 | Visit Jersey, visitor volume statistics, July 2026 (published 9 September 2026) |
| Visitors, year to July 2026 | 253,300 (down 1%) | January to July 2026 | Visit Jersey, visitor volume statistics, July 2026 (published 9 September 2026) |
| Overnight leisure visitors, year to July 2026 | 138,400 (up 10%) | January to July 2026 | Visit Jersey, visitor volume statistics, July 2026 (published 9 September 2026) |
| UK visitors and their spend | 331,000 (72% of visitors), £217m | 2025 | Visit Jersey, key markets 2025 (published August 2026) |
| Visitors from France, Germany and the other Channel Islands | 50,000; 15,000; 27,000 | 2025 | Visit Jersey, key markets 2025 (published August 2026) |
| St Helier footfall counts in one week (busiest day: Friday, 79,147) | 451,338 | Week of 13 May 2024 | Parish of St Helier, weekly footfall report, week of 13 May 2024 (MRI OnLocation counters) |
Businesses by sector
Most Jersey undertakings are one person working alone. Those with two or more people are the realistic buyers of most business services, and they are spread across construction, professional services, health and other services, retail, finance and hospitality.
| Sector | Undertakings | Single-person | Two or more people |
|---|---|---|---|
| Private education, health and other services | 1,940 | 1,350 | 590 |
| Miscellaneous business activities | 1,910 | 1,300 | 610 |
| Construction and quarrying | 1,550 | 890 | 660 |
| Wholesale and retail | 850 | 420 | 430 |
| Financial and legal activities | 720 | 310 | 410 |
| Hotels, restaurants and bars | 500 | 120 | 380 |
| Information and communication | 430 | 300 | 130 |
| Manufacturing; utilities and waste | 320 | 200 | 120 |
| Transport and storage | 310 | 240 | 70 |
| Agriculture and fishing | 180 | 90 | 90 |
| Total | 8,710 | 5,230 | 3,480 |
How to read these numbers
- Ad reach is not active users. DataReportal's Facebook, Instagram, X and TikTok figures come from the platforms' own advertising tools. They show how many people an advertiser can reach, and DataReportal warns against comparing them with earlier editions. LinkedIn's figure counts registered members.
- Radio and social reach are measured differently. RAJAR measures adults who listened for at least five minutes in a week, from a survey; Meta's figure is a platform estimate. Use each to judge scale, not to rank one against the other.
- Undertakings are not only companies. Statistics Jersey counts businesses, charities, other organisations and self-employed people with no staff.
- Footfall counts are passes, not people. The St Helier counters record each pass; one shopper can be counted several times. The latest public weekly report we found is for May 2024.
What it means for marketing in Jersey
A small, well-connected market changes the maths. With about 54,400 people reachable on Facebook, a modest budget can cover the whole island, so the same people see your ads often and creative needs refreshing sooner. With 90% of businesses employing fewer than 10 people, most marketing decisions are made by an owner with little time, which is why clear offers and fast websites matter. Our guides to how many people Facebook and Instagram reach in Jersey, radio or Facebook ads in Jersey and what Facebook ads cost in Jersey put these numbers to work.
Journalists and researchers: for comment on these figures, email kai@arctic-media.com. We update this page when the sources publish new editions, and each update is dated.
Sources
- Statistics Jersey, Labour Market December 2025 (published 29 April 2026)
- DataReportal, Digital 2026: Jersey (published 8 November 2025)
- JCRA and GCRA, Telecoms Market Report 2025 (published July 2026)
- Visit Jersey, visitor volume statistics, July 2026 (published 9 September 2026)
- Visit Jersey, key markets 2025 (published August 2026)
- Parish of St Helier, weekly footfall report, week of 13 May 2024 (MRI OnLocation counters)
- RAJAR, quarterly summary of radio listening, survey period ending 5 April 2026
All checked 9 November 2026.
Questions people ask
How many businesses are there in Jersey?
Statistics Jersey counted 8,710 active private-sector undertakings in December 2025, 60% of them single-person undertakings; 90% employed fewer than 10 staff.
How many people use Facebook and Instagram in Jersey?
Meta’s advertising tools reach about 54,400 people in Jersey on Facebook (52.3% of the population) and 44,100 on Instagram (42.4%), according to DataReportal’s Digital 2026: Jersey (late 2025). These are ad reach estimates, not counts of active users.
How many people use the internet in Jersey?
DataReportal puts Jersey’s internet users at 96,700 in October 2025, 93.0% of the population.
How fast is broadband in Jersey?
In 2025, 79.8% of Jersey’s fixed broadband subscriptions had download speeds above 500 Mbps, from 44,750 subscriptions in total (JCRA and GCRA Telecoms Market Report 2025).
Can I use these figures?
Yes. Please link to arctic-media.com/blog/jersey-marketing-fact-file-2026 and credit the original source named against each figure.
Related: How many people Facebook and Instagram reach in Jersey · See the results behind our numbers · Terms explained in the glossary