Social media management
in Guernsey.

Planned for the island’s own audience

Guernsey is a smaller and differently shaped audience from Jersey. Meta's advertising tools put Facebook's reach in Guernsey at around 38,200 people (59% of the population) and Instagram's at around 25,400 (39%), while TikTok's advertising tools reach only around 6,000 adults (DataReportal, Digital 2026: Guernsey, late 2025). These are advertising reach estimates, not counts of active users.

So a Guernsey plan usually starts with Facebook, which reaches most of the island, then Instagram. For firms that sell to other businesses, LinkedIn matters too: DataReportal counts around 42,000 registered LinkedIn members in Guernsey, though that counts accounts, not active users. We would rather run two channels well than five badly.

• Channel and content strategy for a Guernsey audience
• Short-form video and photography
• Calendar, captions and scheduling
• Community management and replies
• Monthly reporting against an agreed target

Measured on enquiries, not posts

Every engagement is scoped around an agreed outcome, such as enquiries, bookings or calls, and reported monthly: what moved, what did not, and what changes next. In a market where people check your profile before they call, an active, recognisably local feed is what turns a recommendation into an enquiry.

Organic social is usually the first layer of our Cold Fusion system, with Facebook and Instagram ads in Guernsey and a conversion-focused website alongside it. Cold Fusion engagements carry a guarantee of 50 qualified leads in the first 90 days (conditions apply).

See the numbers behind this work on our client case studies and how the pieces fit together in the Cold Fusion system.

Related reading: How many people can Facebook and Instagram reach in Jersey and Guernsey? · Organic vs paid social media · In-house vs agency social media

From first call to first month

• Discovery. What you sell, who buys it in Guernsey, and what a good enquiry looks like for your business.
• Audit and plan. We review your profiles and your local competitors, then agree channels, content pillars and the target we report against.
• Content. Original photo and video of your real people, premises and work, with shoot days and locations agreed with you in the plan.
• Approve and publish. Posts come to you for approval in our client portal before they are scheduled.
• Reply and report. We answer comments and messages, then report monthly on what moved and what changes next.

If you trade in Guernsey and Jersey

Guernsey customers notice content that is plainly about somewhere else. If you serve both islands, decide early whether each island gets its own page or one page covers both.

One page is simpler and keeps your following in one place; it works when the offer is the same on both islands, as long as posts say which island they are about. Separate pages suit businesses with premises, staff or offers that differ by island. We plan the calendar either way, so neither island goes quiet.

Businesses that sell on trust

Social media earns its keep when people check you out before they buy: financial and professional services, clinics and gyms, hospitality, property, trades and local retail. If a customer would look at your Instagram or Facebook page before calling you, a dormant profile is costing you enquiries. Many Guernsey firms work in regulated sectors, where we write within your compliance process; see our guide to social media for financial and professional services firms.

What shapes the monthly fee

Social media management is a monthly fee, moved most by how many channels we run, how much filming and editing each month needs, how often you publish, how busy your comments and messages are, and whether paid ads run alongside it.

We scope each engagement around the target you want to hit, then quote it. Our guide to social media management costs compares agency, freelancer and in-house, and our Guernsey page covers everything else we do on the island.