Marketing for Trades in Jersey

Who this is for

Builders, joiners and kitchen and bathroom fitters
Electricians, plumbers and heating engineers
Landscapers, cleaners, roofers and decorators
Solar, security and other home-improvement installers

The Jersey market

On a small island most work has always come by word of mouth, and it still does. What has changed is that the recommendation is checked online first. Meta's advertising tools put Facebook's reach in Jersey at about 54,400 people and Instagram's at about 44,100 (DataReportal, Digital 2026: Jersey, late 2025), on an island of 104,540 people (Statistics Jersey, end of 2024). Homeowners who are not looking today will be next year, so being seen regularly matters.

Trades also have limited capacity. The aim is rarely the most leads; it is the right jobs, in the right areas, at a cost that leaves margin, and the ability to turn the tap down when the diary is full.

What we do for you

Lead ads that qualify. Short forms that ask the questions you would ask on the phone (job type, parish, timing), so you can prioritise. See Facebook and Instagram ads.
Real jobs as content. Before, during and after, filmed or photographed on site with the homeowner's permission. See content production in Jersey.
A quote-request website. Services, areas covered, recent work, reviews and a simple quote form. See website design and SEO for Jersey businesses.
Reviews on autopilot. A Google-compliant routine for asking every finished job for a review (see our reviews guide).

What to expect

Expect to agree a qualified-lead definition first (for example, a homeowner in Jersey with a job above your minimum, ready within three months), then judge cost per qualified enquiry against your average job value. As an example with made-up numbers: a £4,000 average job won from one quote in four makes a quote request worth £1,000, and our rule of thumb puts a healthy cost per request at £250 to £333. The free break-even calculator runs the sum with your own figures.

Proof

Our published results come from Meta advertising for a Jersey wealth management firm (200 qualified leads at a £6.33 blended cost per lead, 18 January to 12 May 2026) and a multi-brand Jersey retailer (4.73× return on ad spend to 12 May 2026).

Prices

Pricing depends on scope and is quoted after a free 20-minute call (contact us). Ad spend is always separate and paid directly to Meta. For what other agencies charge, see our guides to Facebook ads costs and website costs in Jersey.

Book a 20-minute call → Send a message

Questions

Straight
answers

All FAQs →

Do Facebook ads work for tradespeople in Jersey?

They can, when the ad asks for something specific (a quote, a survey or a callback), the form screens out jobs you do not want, and someone replies quickly. Showing real finished jobs from around the island builds the trust that turns a click into an enquiry.

Can we pause ads when we are fully booked?

Yes. Budgets can be lowered or paused when the diary is full and raised again when you have capacity; we would rather plan that with you than send leads you cannot take.

Do I need a website as well as Facebook?

It helps. Many homeowners check a website and Google reviews before calling, and a website with your services, areas, recent work and a quote form also lets Google show you for local searches.

Have you published results for a trade business?

Not yet. Our published Meta advertising results are for a Jersey wealth management firm (200 qualified leads at a £6.33 blended cost per lead) and a multi-brand Jersey retailer (4.73× return on ad spend to 12 May 2026).

Ready when you are

Let's plan your
next move.

Tell us about your business. We reply within one working day.

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Marketing for trades and home services in Jersey.